COMPETITIVE LANDSCAPE
Walmart and Nike maintain their lead, but the competition rises
Menswear in the US remained highly fragmented in 2025, with the leading company, private label player Walmart Inc, holding a 5% retail value share. The leading branded company was Nike Inc in second place, with a 4% share.
Primark's ambitious US expansion capitalises on shifting consumer habits
The competitive landscape is typically dominated by established, US-born brands that demonstrate strong specialisation within their categories. However, as American consumers increasingly prioritise price and value, international brands are accelerating their expansion into the US.
Strategic mergers and expansions, with further opportunities for growth
A significant merger took place in 2025, with Gildan Activewear acquiring Hanesbrands in a USD2.2 billion deal.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in USA?
- Where is future growth expected to be most dynamic?
Menswear in the US - Category analysis
KEY DATA FINDINGS
Economic uncertainty and rising living costs lead to cautious consumption
Growth is limited due to consumer caution in an uncertain economic environment
Brands have to navigate the volatility caused by tariffs
Market polarisation reshapes the menswear landscape
Men's outerwear set to remain dominant, with consumers looking for value-driven products
Use of AI in design, marketing, and shopping experiences to shape future sales
Clothing as a form of self-expression, and the rise of inclusive branding
Walmart and Nike maintain their lead, but the competition rises
Primark's ambitious US expansion capitalises on shifting consumer habits
Strategic mergers and expansions, with further opportunities for growth
Offline retail maintains its dominance as consumers value experiences and engagement
Retail e-commerce is also a vital channel, with omnichannel retail likely to become essential
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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