COMPETITIVE LANDSCAPE
Market fragmentation maintained amid mixed brand performance
Menswear in Vietnam remained highly fragmented in 2025, with multiple players competing for share across diverse positioning strategies. At the company level, Uniqlo Vietnam Co Ltd led with 5% value share, followed by Yody Fashion JSC also at 5% and Inditex, Industria de Diseño Textil SA at 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Vietnam?
- Where is future growth expected to be most dynamic?
Menswear in Vietnam - Category analysis
KEY DATA FINDINGS
Digital capabilities and sustainability credentials define future success
Economic pressures and promotional activity shape category performance
How Gen Z and local brands are redefining Vietnamese style
The rise of protective and performance menswear in Vietnam
Evolving consumer priorities set to drive steady category expansion
Sustainability and inclusivity expected to define competitive positioning
How AI-powered marketing and digital platforms are reshaping retail
Market fragmentation maintained amid mixed brand performance
Offline retail maintains leadership despite share erosion
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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