COMPETITIVE LANDSCAPE
Leading companies maintain strength through innovation and marketing
The personal care appliances market in Israel is highly concentrated, with a few leading companies holding significant shares. In 2025, Procter & Gamble Israel MOD Ltd led the market with a 22% share of retail volume, followed by S Schestowitz Ltd with 19%.
No significant mergers or acquisitions impact market dynamics
There were no notable mergers or acquisitions in 2025 or anticipated in 2026 that could significantly impact the personal care appliances market. The lack of significant changes in the competitive landscape suggests that the market is relatively stable, with leading companies focusing on innovation and marketing strategies to maintain their market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Israel - Category analysis
KEY DATA FINDINGS
Premiumisation drives value growth
New beauty tech drives value growth through premiumisation
Oral care appliances leads in retail volume sales
Hair care appliances sees growth driven by advanced technology
Consumers drive premiumisation with advanced features
Oral care appliances to remain largest category
Energy efficiency and multi-functionality to shape future
Leading companies maintain strength through innovation and marketing
No significant mergers or acquisitions impact market dynamics
Appliances and electronics specialist chains drive sales with premium offerings
E-commerce gains traction with competitive pricing and convenience
No new retail concepts emerge in 2026
Premiumisation drives value growth with high-tech devices
Consumer Appliances in Israel - Industry Overview
Cautious consumer spending
Sluggish housing market and cautious consumers slow growth
Refrigeration appliances characterised by high level of penetration
Air conditioners sees growth despite market challenges
Consumers prioritise energy efficiency and smart features
Cooking at home trend to support demand
Air conditioners lead growth with smart and ai features
Leading brands maintain edge through innovation and promotions
No significant mergers or acquisitions in 2025
Appliances and electronics specialists drives offline sales
No new retail concepts emerge in 2026
Retail e-commerce gains traction with competitive pricing
Sustainability drives innovation through efficient product design
Smart and AI-powered tech becomes mainstream in appliances
Compact multi-functionality gains traction in premium kitchen appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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