COMPETITIVE LANDSCAPE
Philips and Procter & Gamble lead through innovation
The personal care appliances landscape in the Netherlands is highly concentrated, with the top three companies holding 52% combined retail volume share. The landscape also incorporated a mix of local and international players.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in the Netherlands - Category analysis
KEY DATA FINDINGS
Volume growth driven by wellness culture and convenient, cordless solutions
Consumers invest in self-care wellness solutions
Cordless and portable solution aid growth of hair care appliances
Convenience and customisation drive demand for advanced features
Product design around wellness culture to drive premiumisation
Cordless and compact solutions to remain important in purchasing decisions
Sustainability and technology to become key focus for brands and consumers
Philips and Procter & Gamble lead through innovation
Appliances and electronics specialists lead offline sales
Consumer Appliances in the Netherlands - Industry Overview
KEY DATA FINDINGS
Premiumisation and sustainability key to industry success
Repair culture and sustainability shift purchasing behaviour and drive volume growth
Multifunctionality and compact design gain traction among urban households
Innovation fuels premiumisation
Consumers to continue driving demand for multifunctional appliances
Sustainability and eco-friendly climate control to boost heat pumps
Premiumisation and smart technology to shape industry developments
Philips, Bosch and Tefal lead consumer appliance landscape
Appliances and electronics specialists drive offline sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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