COMPETITIVE LANDSCAPE
adidas challenges Nike’s leadership with popular lifestyle models
Sportswear is moderately concentrated in France, with leading manufacturers, Nike, adidas, and Decathlon collectively holding a market share of more than 40%. While Nike has historically been the market leader, its position has weakened, with adidas gaining ground in 2024 and 2025.
Major acquisitions reshape the competitive landscape
The competitive landscape has seen significant consolidation through major acquisitions. A noteworthy merger occurred when the Beaumanoir Group, which owns apparel brands such as Cache Cache and Morgan, acquired a majority share of the Quiksilver and Roxy chains in 2025.
Activewear designers blends affordability, trend and performance needs
In 2025, mainstream fashion retailers increasingly captured a share of sportswear by expanding their activewear lines. Brands such as Primark, Zara, and Oysho successfully combined affordability with technical fabrics and trend-led designs to broaden their appeal.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in France?
- Where is future growth expected to be most dynamic?
Sportswear in France - Category analysis
KEY DATA FINDINGS
Athleisure wear remains key to sustained market growth for sportswear
Olympics and athleisure wear boost sportswear growth
Brands transform running shoes into fashionable lifestyle items
Authenticity and relatable stories redefine branding strategies
Hyrox is expected to drive the new wave of fitness and sportswear innovation
Sportswear and luxury fashion will drive fusion-driven growth
Eco-conscious consumers are set to favour transparent and sustainable brands
adidas challenges Nike’s leadership with popular lifestyle models
Major acquisitions reshape the competitive landscape
Activewear designers blends affordability, trend and performance needs
Sport superstores increase footfall with contrasting retail strategies
Sports stores boost online sales and digital reach as Decathlon’s new platform enhances omnichannel experience
Technological advancements reshape sportswear industry standards
Apparel and Footwear in France - Industry Overview
Sustainability and technology are key drivers in apparel and footwear in France
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!