COMPETITIVE LANDSCAPE
adidas, Asics, and Nike lead despite emerging competition
Although multiple global and domestic players compete for share, sportswear in Japan remained moderately concentrated in 2025, with the top five players accounting or half of retail value sales. The leading company adidas Japan KK held a 14% retail value share, followed by Asics Corp with 12%, Nike Japan Co Ltd and Mizuno Corp each with 10%, and Goldwin Inc with 5%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Japan?
- Where is future growth expected to be most dynamic?
Sportswear in Japan - Category analysis
KEY DATA FINDINGS
Sportswear thrives on versatility, innovation, and sustainability
Functionality meets fashion to drive sales of sportswear
Sports apparel drives sales, but sports footwear sees stronger growth
Events contribute to growth in sportswear
Tech-savvy consumers drive demand for functional sportswear
Sportswear for everyday fashion set to drive growth
Technology, niche sports, and sustainability to shape the landscape
adidas, Asics, and Nike lead despite emerging competition
Offline retail dominates, with the opening of new outlets to meet tourist demand
TikTok Shop emerges as new e-commerce channel
Apparel and Footwear in Japan - Industry Overview
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
-
- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
-
- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!