COMPETITIVE LANDSCAPE
Nike and adidas maintain their lead through scale, brand equity and innovation
The sportswear market in Malaysia remained concentrated in 2025, with the top two brands, Nike and adidas, maintaining their lead. Both adidas and Nike held 13% value shares during the year, whilst Skechers followed, with 10%.
New entrant 361° capitalises on cost-conscious fitness enthusiasts
The entry of 361° into the Malaysian market, with its first stores opening at IOI City Mall and AEON Bukit Tinggi, expanded consumer choice and drove sales growth in the mid-market segment. In early 2025, 361° launched, offering a comprehensive range of sports footwear, apparel, and accessories.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Malaysia?
- Where is future growth expected to be most dynamic?
Sportswear in Malaysia - Category analysis
KEY DATA FINDINGS
Sustainability and AI are key to the Malaysian sportswear market in 2025
Rising disposable and improved consumer confidence contributes to sportswear sales growth
Sustainability defines the market in 2025
Athlete-centric engagement builds brand credibility and community connection
Tech advances lead to improved virtual try-on tools and AI-driven sizing
Local players expected to leverage national pride and cultural relevance
Digital engagement and AI likely to play a bigger role in consumer behaviour
Nike and adidas maintain their lead through scale, brand equity and innovation
New entrant 361° capitalises on cost-conscious fitness enthusiasts
Retail e-commerce offers convenience and wider choice of sportswear
Omnichannel strategies already redefining sportswear shopping
Local players and digital natives to shape future sales
Sustainable innovations drive product differentiation and consumer engagement
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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