COMPETITIVE LANDSCAPE
Nike and adidas maintain popularity through performance and lifestyle appeal
The sportswear landscape in South Korea is moderately concentrated, with the top two brands, Nike and adidas, holding significant value share of 13% and 11%, respectively. These brands maintained their lead due to their strong presence and ability to adapt to changing consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in South Korea?
- Where is future growth expected to be most dynamic?
Sportswear in South Korea - Category analysis
KEY DATA FINDINGS
Bridging fitness and fashion: How versatility and integrated retail are driving sportswear’s growth
How lifestyle, social media, and premium brands propel Korean athleisure
Authentic technical performance elevates premium sportswear
Emerging trends and strategies present opportunities for growth
Versatility and athleisure to drive growth amidst evolving consumer lifestyles
Community-based fitness fuels demand and brand loyalty
Authenticity and technical performance to influence consumer preferences
Nike and adidas maintain popularity through performance and lifestyle appeal
Sports goods stores lead distribution, while e-commerce makes further gains
Apparel and Footwear in South Korea - Industry Overview
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
Offline channels lead distribution via specialists but online sales continue to grow
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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