Growth despite economic challenges
Growth of cooking ingredients and meals in Iraq in 2025 is primarily driven by urbanisation, increased consumer reliance on the market, and a market economy that encourages greater consumption despite the country’s economic challenges.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Iraq?
- Which are the leading brands in Cooking Ingredients and Meals in Iraq?
- How are products distributed in Cooking Ingredients and Meals in Iraq?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Iraq?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Iraq
Growth despite economic challenges
KEY DATA FINDINGS
Urbanisation and rising health consciousness drive growth
Fast food influencing cooking habits
High consumption of condiments and spices
Price stability thanks to government protection policies
Iranian companies are a growing force in the market
Lack of capital is forcing many retailers and wholesalers to request credit
Future growth supported by urbanisation and lifestyle changes
Positive impact of population and economic growth
E-commerce expected to remain absent
Zer Group leads, offering a wide product range
Rafael Salgado SA most dynamic
Small local grocers lead
Hypermarkets most dynamic
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Evolving market as consumers become more health-conscious
Industry Performance
Rising demand for healthier options
Low price and widespread distribution of sunflower oil
What’s Next?
Steady expansion
Shift to healthier alternatives supported by increased investment
Rising demand for cold-pressed oils
Competitive Landscape
Zer Group retains its lead in 2025
Rafael Salgado enjoys strong market presence and brand recognition
Channels
Small local grocers lead, offering convenience
Shift to modern grocery retailers with more competitive prices
Category Data
Key Data Findings
2025 Developments
Meals and soups remains a very small category with limited awareness and appeal
Industry Performance
Increasing demand, albeit from a low base
Challenge of limited distribution
What’s Next?
Lack of market attention and consumer awareness limit future expansion
Consumers will continue to favour traditional cooking and homemade soups
Major changes needed before meals and soups can become a mainstream category
Competitive Landscape
Nestlé’s Maggi brand is valued for its quality and affordability
Kent Boringer benefits from affordable pricing and strong distribution
Channels
Urbanisation and price promotions support supermarkets’ leading position
New stores and attractive pricing drive growth of hypermarkets
Category Data
Key Data Findings
2025 Developments
Another strong year for sauces, dips and condiments
Industry Performance
Healthy growth supported by changing lifestyles
Ketchup and tomato pastes and purées are particularly popular
What’s Next?
Lifestyle changes and rise in local production to drive demand
Two key trends: expanding taste preferences, and health and wellness
Government support to boost local production
Competitive Landscape
Zer Group leads with affordable prices and broad distribution
Nawras competes aggressively on price
Channels
Small local grocers offer convenience and a wide range of products
Increasing number of outlets and highly competitive prices drive growth of hypermarkets
Category Data
Key Data Findings
2025 Developments
Sugar concerns impact volume growth
Industry Performance
Rising health consciousness limits the market’s full potential in 2025
Main consumer base comprises urban, time-poor Iraqis
What’s Next?
Population growth and urbanisation will support demand
Rising health consciousness to constrain growth
Government intervention to strengthen local production
Competitive Landscape
Ferrero & related parties’ Nutella brand enjoys strong consumer loyalty
Zer Group benefits from strong distribution
Channels
Small local grocers adapting, expanding their product ranges
Sales shifting back to small local grocers
Category Data
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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