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Influx of tourism in the first quarter of the year boosts sale of cooking ingredients and meals
Sales of cooking ingredients and meals grew in 2025 driven by the influx of tourists to Jordan over the first quarter of the year. Jordan's tourism sector experienced a strong recovery, with a 19% increase in international visitor arrivals during the first four months of 2025 compared to the same period in the previous year. The country welcomed over 2.1 million international visitors between January and April 2025. However, despite a rosy picture for the first part of 2025, the impact on cooking ingredients and meals from the Iran-Israel war and the temporary closure of Jordanian airspace in June meant that many tourists cancelled their visits to Jordan for fear of becoming embroiled in the regional discord. However, the situation has improved since with tourists returning once again.
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Overview:
Understand the latest market trends and future growth opportunities for the Cooking Ingredients and Meals industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Cooking Ingredients and Meals industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cooking Ingredients and Meals in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cooking Ingredients and Meals in Jordan?
- Which are the leading brands in Cooking Ingredients and Meals in Jordan?
- How are products distributed in Cooking Ingredients and Meals in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Cooking Ingredients and Meals?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Cooking Ingredients and Meals in Jordan
Influx of tourism in the first quarter of the year boosts sale of cooking ingredients and meals
KEY DATA FINDINGS
Economic growth has a positive impact on consumer purchasing power
Steady inflation, tourism and growth in foodservice boost demand for cooking ingredients and meals
Positive growth across meals and soups
Continued growth of cooking ingredients and meals over the forecast period
Foodservice sales on the rise as locals adopt hyperlocal delivery and tourists continue to arrive
Greater health awareness among consumers boosts confidence in packaged foods
Savola Group retains the lead in cooking ingredients and meals thanks to its strength in edible oils
Binzagr Co achieves the greatest dynamism thanks to its ubiquitous Mazola brand
Small local grocers retains a strong lead in the distribution of cooking ingredients and meals
Hypermarkets records strong growth in the distribution of cooking ingredients and meals
Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 7 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 8 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Local cuisine has a heavy reliance on edible oils for cooking and for dips
Industry Performance
Edible oils benefits from the high presence of fried food in Arab cuisine
The health trend lowers usage of some edible oils but promotes usage of olive oil
What’s Next?
Edible oils remains a staple in local households over the forecast period
Growing local production of olive oil promotes usage in Jordan
Wealthier Jordanians use air fryers and reduce their consumption of edible oils
COMPETITIVE LANDSCAPE
Savola Group leads with its Afia brand
Binzagr Co increases its share with the Mazola brand
CHANNELS
Small local grocers benefits from a widespread presence
Retail e-commerce and hypermarkets register the strongest growth in sales of edible oils
Category Data
Table 12 Sales of Edible Oils by Category: Volume 2020-2025
Table 13 Sales of Edible Oils by Category: Value 2020-2025
Table 14 Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 15 Sales of Edible Oils by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Edible Oils: % Value 2021-2025
Table 17 LBN Brand Shares of Edible Oils: % Value 2021-2025
Table 18 Forecast Sales of Edible Oils by Category: Volume 2025-2030
Table 19 Forecast Sales of Edible Oils by Category: Value 2025-2030
Table 20 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
Table 21 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growth of meals and soups in line with population growth and rising demand for convenience
Industry Performance
Some working Jordanians use packaged soup as a base for their homemade soups
Shelf stable ready meals grow in popularity
What’s Next?
Growing demand for convenience and increased female participation in the workforce benefits sales of meals and soups
Consumption of packaged soup remains popular when recovering from gastric ailments
Expansion of retail e-commerce and hyperlocal players in meals and soups over the forecast period
Competitive Landscape
Al Nabil Food Industries retains a strong lead in meals and soups
Arab Food Industries achieves strong growth though from a low base
Channels
Supermarkets and hypermarkets retain the outright lead in meals and soups
Supermarkets records the fastest growth
Category Data
Table 22 Sales of Meals and Soups by Category: Volume 2020-2025
Table 23 Sales of Meals and Soups by Category: Value 2020-2025
Table 24 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
Table 25 Sales of Meals and Soups by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Meals and Soups: % Value 2021-2025
Table 27 LBN Brand Shares of Meals and Soups: % Value 2021-2025
Table 28 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
Table 29 Forecast Sales of Meals and Soups by Category: Value 2025-2030
Table 30 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sales driven by an increase in out of home dining
Industry Performance
Cooking and table sauces are popular in Jordan
Tomato pastes and purées are popular due to their importance in Arabian stews
What’s Next?
Urbanisation and tourism prove to be an essential boon to category sales over the forecast period
Health and wellness drives interest in organic, natural and clean label sauces, dips and condiments
Growth in foodservice develops on the back of tourism and changing consumer habits
Competitive Landscape
American Garden Products retains the lead though its share declines
Yousef Nader & Sons Co benefits from consumer drive to buy local and regional brands
CHANNELS
Small local grocers remains the most important channel for sauces, dips and condiments
Retail e-commerce achieves strong growth from a low base as consumers increasingly embrace this channel
Category Data
Table 32 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
Table 33 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
Table 34 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
Table 35 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 37 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2021-2025
Table 38 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
Table 39 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
Table 40 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sweet spreads characterised by increasingly hectic lifestyles and rising demand for chocolate spreads
Industry Performance
Jams and preserves remains the most popular category in sweet spreads
Honey is commonly consumed thanks to its inclusion in a popular local dessert
What’s Next?
Growth of sweet spreads benefits from Westernisation, a young population and a switch to packaged honey
Strong local production of honey and date-based spreads fuels category growth
Retail e-commerce becomes a more dynamic channel for sweet spreads
Competitive Landscape
Ferrero & related partners leads though its share slows as local players ramp up their activities
Kasih Factories Group attains the strongest growth
Channels
Small local grocers leads followed closely by modern grocery retailers
Modern grocery retailers benefit from outlet expansion and growing popularity among consumers
Category Data
Table 42 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 43 Sales of Sweet Spreads by Category: Value 2020-2025
Table 44 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 45 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 47 LBN Brand Shares of Sweet Spreads: % Value 2021-2025
Table 48 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 49 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 50 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 51 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Cooking Ingredients and Meals
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- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
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- Dried Ready Meals
- Shelf Stable Ready Meals
- Chilled Ready Meals
- Frozen Ready Meals
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- Dry Soup
- Shelf Stable Soup
- Chilled Soup
- Frozen Soup
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- Chilled Pizza
- Frozen Pizza
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- Meal Kits
- Quick Recipe Kits
- Chilled Lunch Kits
- Prepared Salads
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
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- Honey
- Chocolate Spreads
- Jams and Preserves
- Nut and Seed Based Spreads
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This report originates from Passport, our Cooking Ingredients and Meals research and analysis database.
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