PROSPECTS AND OPPORTUNITIES
Trust, transparency, and influencer-led education will drive future growth
In the forecast period, growth in India’s dietary supplements market will be strongly influenced by how brands build credibility and educate consumers, particularly as scrutiny around safety, ingredient sourcing, and dosage clarity rises. Consumers are increasingly cautious about claims, especially for herbal products like garlic, aloe, and ginkgo, and are seeking clear, verifiable information on formulation, origin, and usage.
Innovations in formats and formulations is set to pull younger consumers into dietary supplements
Over the forecast period, India’s dietary supplements category will be increasingly driven by the role of different formats, which will reshape when and how supplements are consumed. Traditional capsules and tablets restrict intake to fixed routines, usually tied to meals.
Beauty supplements are expected to blur the boundary between beauty and wellness
Beauty-led dietary supplements are expected to see strong growth as consumer perception shifts from cosmetic enhancement to internal skin and hair maintenance. Early demand was largely centred around biotin for hair loss control, often used reactively.
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Overview:
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dietary supplements in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dietary supplements in India?
- Which are the leading brands in Dietary supplements in India?
- How are products distributed in Dietary supplements in India?
- How has the regulatory and operating environment for Dietary supplements changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Dietary supplements
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Dietary Supplements in India - Category analysis
KEY DATA FINDINGS
Dietary supplements approach near double-digit value growth
Traditional players lead while direct-to-consumer brands reshape engagement
Direct selling dominates while e-commerce gains ground in India
Trust, transparency, and influencer-led education will drive future growth
Innovations in formats and formulations is set to pull younger consumers into dietary supplements
Beauty supplements are expected to blur the boundary between beauty and wellness
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Dietary supplements
- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dietary supplements research and analysis database.
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