COMPETITIVE LANDSCAPE
Leading brands maintain their lead through diversified offerings
The menswear market in Chile is relatively fragmented with no player holding a double-digit value share in 2025. In 2025, the top companies were Falabella Saci and adidas Chile Ltda, which held shares of 9% and 7%, respectively.
H&M repositions itself with a premium menswear line
H&M is repositioning itself in the Chilean menswear market through premiumisation strategies, with it introducing its H&M Atelier line exclusively online in August 2025. The collection offers a curated selection of garments designed to balance elegance and versatility for different occasions, featuring refined tailoring, sophisticated textures, and high-quality fibres.
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Overview:
Understand the latest market trends and future growth opportunities for the Menswear industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menswear in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menswear in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Menswear in Chile?
- Where is future growth expected to be most dynamic?
Menswear in Chile - Category analysis
KEY DATA FINDINGS
Demand continues to shift toward casual wear
Cross-border shopping drives sales growth
Shift to casual wear continues to shape menswear
Volume growth outpaces value growth as Chilean men look for better value
Improving economy set to boost sales of menswear with a focus on comfort and sustainability
Men's outerwear set to remain the largest category
Sustainable consumption behaviour set to inform market demand
Leading brands maintain their lead through diversified offerings
H&M repositions itself with a premium menswear line
Department stores lead menswear sales through diversified offerings
E-commerce gains traction with competitive prices and promotions
No emerging retail brands or concepts reported for 2026
Dockers go collection boosts casual menswear sales
H&M Atelier drives premiumisation in menswear
Apparel and Footwear in Chile - Industry Overview
Improving economy and cross-border sales support growth in apparel and footwear
Premium sportswear drives growth through outdoor trends
Argentine consumers boost sales through cross-border shopping
Sportswear the focus of consumer demand
Consumers turning to e-commerce as they demand convenience
Sustainability and premium sportswear set to drive demand for apparel
Premium sportswear set to lead growth with the focus on tech innovation and durability
Falabella and adidas lead the competitive landscape
Players look for new opportunities in e-commerce and sustainable product lines
Falabella and Ripley lead offline retail with strong brand trust
E-commerce gains traction with competitive pricing and variety
Sustainability and affordability drive resale and rental trends
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Menswear
- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menswear research and analysis database.
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