COMPETITIVE LANDSCAPE
Nike and adidas maintain lead through innovation and omnichannel strategies
The sportswear market in Brazil is highly competitive, with a mix of global players and local brands. In 2025, the top two companies, Nike and adidas, held significant shares of 19% and 22%, respectively.
Emerging players and innovation drive market dynamics
The sportswear market in Brazil saw the emergence of companies like On and Sol Sports during the review period, which are performing well due to their innovative strategies. On gained popularity by offering high-tech products and endorsing athletes, while Sol Sports used AI and new technologies to offer customised sports apparel through its confecção do futuro initiative.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Brazil?
- Where is future growth expected to be most dynamic?
Sportswear in Brazil - Category analysis
KEY DATA FINDINGS
Sales benefit from the growing focus on health and fitness and functional apparel
Decathlon drives sales through wellness strategies
Track & Field taps into growing trend towards running and yoga
Market polarisation drives growth in premium and value segments
Investment in sustainability and technology will be key to growth as the economy picks up
Sports footwear will remain the largest category
Running set to drive growth and inform innovation
Nike and adidas maintain lead through innovation and omnichannel strategies
Emerging players and innovation drive market dynamics
Omnichannel strategies drive sales in sportswear
Retail e-commerce gains ground thanks to its convenience and broad offer
Emerging trends and players in sportswear retail
Sol Sports leans into AI and tech innovation to offer sportswear customisation
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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