COMPETITIVE LANDSCAPE
Key brands maintain leadership amidst growing competition
Lululemon athletica inc leads sportswear in terms of brand share, and is known for its leggings, which have made the brand into a household name. The brand offers a full range of activewear and benefits from its extensive brick and mortar retail footprint in Canada with over 70 stores as well as a strong online presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Sportswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sportswear in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sportswear in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Sportswear in Canada?
- Where is future growth expected to be most dynamic?
Sportswear in Canada - Category analysis
KEY DATA FINDINGS
Sportswear in Canada shows resilience amid economic and lifestyle shifts
Lower inflation and interest rates boost consumer spending
Sports footwear sees the highest growth in 2025
Casualisation and sustainability drives sportswear growth
AI adoption expected to drive sportswear growth
Competition set to intensify with new entrants and retail expansion
Sustainability anticipated to shape future trends and drive consumer choice
Key brands maintain leadership amidst growing competition
Offline retail remains dominant despite e-commerce growth
lululemon advances sustainable materials with 2025 launch
On Running expands women’s sportswear collection
Joe Fresh launches affordable and sustainable Active Everyday Leggings
Apparel and Footwear in Canada - Industry Overview
Apparel and footwear market sees modest gains as macroeconomic pressures ease
Lower inflation and interest rates boost consumer spending
Mine & Yours launches pop-ups to cater to resale trend
Market dynamics driving success for challenger brands
AI adoption to drive market evolution
Rising incomes fuel luxury market expansion
Sustainability drives brand appeal among Generation Z consumers
Apparel maintains dominance as largest category
Sportswear will remain the fastest growing category
Lululemon and private label lead with strong brand presence
Gildan Activewear and Hanesbrands merger creates new entity
Offline retail dominates despite ecommerce growth
E-commerce emerges as fastest-growing channel with strong sales
Hugo Boss launches new store and capsule collection
Prada advances sustainability with Re-Nylon collection
Joe Fresh responds to value-driven demand with Spring 2025 collection
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sportswear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sportswear research and analysis database.
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