PROSPECTS AND OPPORTUNITIES
Affordability, versatility and preventative health are expected to boost growth of bleach
Preventative health will remain a key focus for consumers, with many consumers conscious of maintaining health and hygiene in their homes. As a result, disinfecting products, including bleach, will continue to play a crucial role in daily cleaning routines over the forecast period.
Clorox transfers ownership of leading brand Ayudin, set to restructure the competitive landscape
In a significant strategic move, Clorox decided to divest its assets in Argentina. In March 2024, it announced that it would transfer all rights to its brands in the country to Apex Capital, a private equity fund.
Younger generations provide an opportunity for growth and innovation across the forecast period
Prior to the outbreak of COVID-19, one of the major constraints for bleach in Argentina was the lack of awareness among younger consumers. Many people, especially younger generations, had limited exposure to bleach as a regular household product.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Argentina?
- Which are the leading brands in Bleach in Argentina?
- How are products distributed in Bleach in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Argentina - Category analysis
KEY DATA FINDINGS
Affordability and availability leads bleach to avoid a stronger retail volume fall
Versatility aids sales of liquid bleach above gel bleach formats
Ayudin retained its lead, having a strong association with the bleach category
Affordability, versatility and preventative health are expected to boost growth of bleach
Clorox transfers ownership of leading brand Ayudin, set to restructure the competitive landscape
Younger generations provide an opportunity for growth and innovation across the forecast period
Home Care in Argentina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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