PROSPECTS AND OPPORTUNITIES
Bleach will see modest growth amid continuing economic uncertainty
The Ukrainian bleach market is expected to see modest volume growth over the forecast period, driven primarily by economic hardship and consumer cost-consciousness. While modern specialised alternatives with safer and more desirable formulations are widely available, bleach remains a low-cost, multi-purpose cleaning solution.
Possible post-war shift towards eco-friendly cleaning solutions
With improved economic conditions, consumer interest in environmentally friendly home care products is expected to regain momentum. As such, manufacturers will likely respond by developing new formulations that replace harsh chemicals with natural, eco-friendly alternatives.
Market consolidation expected amid limited promotional activity
Since the departure of the Ace brand, promotional efforts in the bleach category have been minimal. However, this could change if a player with sufficient resources decides to enter the market, invest in marketing, and seek to establish a dominant position.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Ukraine?
- Which are the leading brands in Bleach in Ukraine?
- How are products distributed in Bleach in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Ukraine - Category analysis
KEY DATA FINDINGS
Bleach sales show signs of stabilisation as consumers become more price conscious
Milam continues to lead the market
Growth potential for private label products
Bleach will see modest growth amid continuing economic uncertainty
Possible post-war shift towards eco-friendly cleaning solutions
Market consolidation expected amid limited promotional activity
Home Care in Ukraine - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!