PROSPECTS AND OPPORTUNITIES
An ongoing decline as bleach will be challenged by surface care products
Across the forecast period, retail volume and value sales of bleach will continue to decline, with retail sales set to decrease at a current value CAGR of 0.4% (2024 constant value CAGR of -2%).
Limited competition as international players are set to place less focus on bleach
Due to a lack of investment interest, international brands will maintain only a minimal presence in the bleach category, resulting in limited competition and sluggish developments in innovation and new product launches. With fewer resources dedicated to bleach, major global players are expected to continue focusing on home care categories offering greater market potential, such as multi-surface cleaners or eco-friendly alternatives, where consumer demand is growing more rapidly.
Local players to retain the market leadership, offering affordable bleach options
Amidst the limited competition, Meteor dd and Dukat doo are set to maintain their market relevance and leadership within the bleach category in Bosnia and Herzegovina over the forecast period. With their strong foothold in the local market, these two domestic players are expected to benefit from the absence of significant competition from international brands, allowing them to consolidate their positions further.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Bosnia and Herzegovina?
- Which are the leading brands in Bleach in Bosnia and Herzegovina?
- How are products distributed in Bleach in Bosnia and Herzegovina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Ongoing retail volume decline for bleach, perceived by many to be outdated
Changing consumer preferences drive the ongoing decline in bleach
Domestic players retain the lead of the competitive landscape in 2024
An ongoing decline as bleach will be challenged by surface care products
Limited competition as international players are set to place less focus on bleach
Local players to retain the market leadership, offering affordable bleach options
Home Care in Bosnia and Herzegovina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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