PROSPECTS AND OPPORTUNITIES
Bleach unlikely to regain lost ground during forecast period
In the forecast period, bleach will become increasingly becoming replaceable as consumers shift their preferences toward eco-friendly, skin-friendly and safer alternatives. While bleach has long been valued for its powerful disinfecting and whitening capabilities, modern cleaning products with advanced formulations are now providing similar benefits without the harshness associated with traditional bleach.
Alternative products offer superior functionality to bleach
Bleach faces threats in the form of cross-category competitors, encompassing a variety of cleaning and laundry products that offer similar benefits while avoiding the harshness associated with traditional bleach. One major challenge is the rise laundry detergents with built-in stain-removal and whitening properties, such as So Klin Liquid (Sayap Mas Utama) and Attack (Kao).
No major competitive landscape shifts anticipated for forecast period
No significant competitive developments are expected in the bleach category, aside from the ongoing rivalry between the two dominant players. BayClin continues to maintain its leadership position, a result of its long-standing presence in Indonesia, where it has become synonymous with bleach for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Indonesia?
- Which are the leading brands in Bleach in Indonesia?
- How are products distributed in Bleach in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Indonesia - Category analysis
KEY DATA FINDINGS
Bleach continues to wane as it faces increasing irrelevance and lack of innovation
BayClin and So Klin maintain category dominance in 2024
Sachet packaging formats appeal to rural and cost-conscious consumers
Bleach unlikely to regain lost ground during forecast period
Alternative products offer superior functionality to bleach
No major competitive landscape shifts anticipated for forecast period
Home Care in Indonesia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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