PROSPECTS AND OPPORTUNITIES
Bleach volume sales face ongoing decline
Consumers will be increasingly unwilling to pay for products that are not safe for health and surfaces, favouring options that align with their preferences for safety and environmental responsibility. This shift in consumer behaviour will contribute to further decline in bleach sales.
Ace will remain the popular brand choice
It is highly likely that Ace will remain the dominating brand in bleach. There will be some attempts to add visibility, as in the case of Mayeri or the general brand Belyzna as it is registered.
Supermarkets will continue to be the preferred distribution channel for bleach
Supermarkets prioritise the mass market by offering a range of affordable brands and private labels, establishing this retail channel as the top choice for bleach consumption in the projected period. Furthermore, the strategic placement of supermarkets in residential neighbourhoods aligns with the convenience factor for bleach's primary consumers, who are predominantly the elderly.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Latvia?
- Which are the leading brands in Bleach in Latvia?
- How are products distributed in Bleach in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Latvia - Category analysis
KEY DATA FINDINGS
Health and environmental factors weigh on bleach category
Ace has a dominant position in bleach
Low price gives bleach a competitive advantage
Bleach volume sales face ongoing decline
Ace will remain the popular brand choice
Supermarkets will continue to be the preferred distribution channel for bleach
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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