PROSPECTS AND OPPORTUNITIES
Weak economic outlook could offer opportunities for bleach as a low-cost product
The prevailing economic conditions remain bleak, with cost-of-living pressures showing little sign of easing. Local household sentiment is weak, and disposable incomes remain under significant strain.
No apparent innovation growth drivers
The competitive landscape for bleach is highly concentrated, with limited brand availability and strong private label penetration dominating the market. These factors hinder the potential for value growth, as private label products tend to prioritise affordability over innovation.
Sustainability concerns will remain strong
The growing consumer preference for eco-friendly products poses an additional challenge for bleach. Households are increasingly rejecting bleach in favour of plant-based or biodegradable alternatives that are perceived as safer for both personal health and the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Sweden?
- Which are the leading brands in Bleach in Sweden?
- How are products distributed in Bleach in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Sweden - Category analysis
KEY DATA FINDINGS
Bleach continues to suffer from lack of innovation
Swedish consumers shift to substitute products
Demand for bleach subverted by rising health concerns
Weak economic outlook could offer opportunities for bleach as a low-cost product
No apparent innovation growth drivers
Sustainability concerns will remain strong
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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