Competitive Landscape
Colgate-Palmolive Ab Maintains Dominance with Strong Brand Presence
Colgate-Palmolive AB is the leader in the Swedish bleach market, holding a 75% value share in 2025. This dominance is attributed to its recognisable brand, Klorin, which is widely distributed across grocery retailing outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Sweden?
- Which are the leading brands in Bleach in Sweden?
- How are products distributed in Bleach in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Sweden - Category analysis
Key Data Insights
Economic Challenges and Lack of Innovation Hinder Bleach Sales
Economic Challenges and Lack of Innovation Hinder Bleach Sales
Sustainability Trend Challenges Conventional Bleach Sales
Affordable Bleach Options Attract Price-Sensitive Swedish Consumers
Competitive Landscape Set to Remain Concentrated
Eco-Friendly Trends to Reshape Bleach Industry Dynamics
Colgate-Palmolive Ab Maintains Dominance with Strong Brand Presence
Grocery Retailers Dominate Bleach Sales with Strong Presence
Retail E-Commerce Gains Traction with Omnichannel Strategies
Home Care in Sweden - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Country Reports Disclaimer
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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