Competitive Landscape
My H?o Cosmetics Co?Ltd Maintains Lead with Affordable Products and E-Commerce
The bleach market in Vietnam is highly concentrated, with the top three manufacturers, My H?o Cosmetics Co Ltd, The Clorox Co and Vico Ltd Co, holding a significant share of the market. In 2025, My H?o Cosmetics Co Ltd maintained its lead with a 53% share, followed by The Clorox Co with 14%, and Vico Ltd Co with 13%.
No Significant Mergers or New Product Launches Expected
There were no significant mergers or acquisitions in the bleach market in Vietnam in 2025, and none are anticipated in 2026. Nor were there any notable and innovative product launches in 2025, nor any planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Vietnam?
- Which are the leading brands in Bleach in Vietnam?
- How are products distributed in Bleach in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Vietnam - Category analysis
Key Data Insights
Stable Growth Amid Evolving Consumer Preferences and Natural Disasters
Stable Growth Amid Evolving Consumer Preferences and Natural Disasters
My H?o Javel Boosts Sales with E-Commerce and Viral Content
E-Commerce and Social Media Drive Bleach Sales
Local Brands Drive Growth with E-Commerce and Product Innovation
Demand for More Appealing Scents
E-Commerce to Remain a Key Channel for Bleach Sales Growth
My H?o Cosmetics Co?Ltd Maintains Lead with Affordable Products and E-Commerce
No Significant Mergers or New Product Launches Expected
Grocery Retailers Remain Dominant Channel for Bleach Sales
Retail E-Commerce Gains Traction with Viral Content and Promotions
E-Commerce to Remain Key Channel for Future Growth
Home Care in Vietnam - Industry Overview
Consumers Seek Products That Provide Additional Benefits
Key Data Insights
Consumers Seek Products That Provide Additional Benefits
Healthier Formats and Ingredients Gain Traction among Consumers
Convenience and Value Drive Sales across Key Categories
Consumers Drive Growth with Eco-Friendly and Convenient Products
Local and Small Brands Lead Sustainability Trend with Innovative Products
E-Commerce and Social Media to Boost Local Brand Visibility
Unilever and Procter & Gamble Lead with Innovation
Mood-Boosting Ingredients Drive Innovation in Home Care Products
Health and Wellness Trend Fuels Demand for Natural Ingredients
Small Local Grocers Leads, While E-Commerce Gains Traction
Rapid Expansion of Retail E-Commerce
Country Reports Disclaimer
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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