PROSPECTS AND OPPORTUNITIES
The T?t holidays and floor care will continue to drive demand for bleach
Bleach is projected to maintain moderate but slowing retail volume and current value growth rates in Vietnam over the forecast period, partly driven by the rising population. In addition, with rising incomes, higher hygiene standards, and ingrained cleaning habits, Vietnamese consumers are expected to maintain demand for bleach.
Opportunities for plant-based brands with fragrances
While the market currently offers premium bleach products which claim to use eco-friendly ingredients, consumers are increasingly looking for affordable options which prioritise plant-based ingredients, especially from local and small brands. Consumers expect that locally produced bleach products can meet environmental standards without the high price tag, making eco-conscious choices more accessible to a broader audience.
Increased activity expected from local brands, particularly online
While there is currently limited brand activity in bleach, companies are expected to focus on expanding their sales and raising consumer awareness by engaging in social media initiatives. This will include regularly updating fan pages with fresh content, such as mini-games and product introductions.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Vietnam?
- Which are the leading brands in Bleach in Vietnam?
- How are products distributed in Bleach in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Vietnam - Category analysis
KEY DATA FINDINGS
Bleach volume sales show solid growth throughout the review period
Eco-friendly ingredients and reduced consumer harm are key factors driving demand
Bleach is widely available across various retail channels in Vietnam
The T?t holidays and floor care will continue to drive demand for bleach
Opportunities for plant-based brands with fragrances
Increased activity expected from local brands, particularly online
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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