PROSPECTS AND OPPORTUNITIES
Decline in bleach sales as consumers shift towards safer and more convenient alternatives
Bleach is projected to continue its decline in retail volume and value terms over the forecast period, driven by market maturity and price normalisation. Consumer preferences are shifting, particularly among older, urban demographics, who are increasingly seeking higher-quality products that offer better fabric protection and a pleasant scent.
Bleach faces substitution as multi-purpose and toilet cleaners gain popularity
The decline of traditional bleach is set to continue as consumers increasingly opt for multi-purpose cleaners and toilet liquids with bleach. These products are favoured for their improved fragrances, gentler impact on the skin, and versatility, addressing modern cleaning needs while reducing reliance on single-purpose solutions.
Traditional trade and e-commerce will drive bleach distribution
Small local grocers and supermarkets are expected to remain the primary distribution channels for bleach in Bulgaria. The former continue to serve as key shopping destinations for price-sensitive consumers and those in rural and suburban areas.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Bulgaria?
- Which are the leading brands in Bleach in Bulgaria?
- How are products distributed in Bleach in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Bulgaria - Category analysis
KEY DATA FINDINGS
Bleach sales continue to adjust post-pandemic
Shifting consumer preferences towards less aggressive, non-chlorine-based products
Ace holds sway amid mounting competition from local offerings
Decline in bleach sales as consumers shift towards safer and more convenient alternatives
Bleach faces substitution as multi-purpose and toilet cleaners gain popularity
Traditional trade and e-commerce will drive bleach distribution
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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