PROSPECTS AND OPPORTUNITIES
Negative outlook for bleach
Demand for bleach in Hungary is expected to decline further over the forecast period. The growing consumer preference for eco-friendly products is likely to act as a deterrent to using bleach, as it is often perceived as harsh and less environmentally conscious.
Stronger focus on eco-friendly solutions
Moving forward, manufacturers are anticipated to focus more on environmentally-friendly innovations for bleach, particularly in terms of packaging improvements. However, the strong chemical composition of bleach is expected to remain unchanged, which could limit consumer appeal, especially among those increasingly inclined towards natural, eco-friendly alternatives.
Supermarkets and hypermarkets will see decline in importance
Supermarkets and hypermarkets are expected to see a decline in importance within the retail landscape by 2029. Increasingly, consumers will gravitate towards health and beauty specialists, who offer a broader product range.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Hungary?
- Which are the leading brands in Bleach in Hungary?
- How are products distributed in Bleach in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Hungary - Category analysis
KEY DATA FINDINGS
Continued decline in sales of bleach in 2024
Unilever loses sales as DunaChem gains ground
E-commerce sales rise, while supermarkets and hypermarkets reduce availability
Negative outlook for bleach
Stronger focus on eco-friendly solutions
Supermarkets and hypermarkets will see decline in importance
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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