PROSPECTS AND OPPORTUNITIES
Further fall in demand for bleach over the forecast period
Bleach is set to continue to decline throughout the forecast period in retail volume terms in Hong Kong. It is no longer regarded as the leading option for household cleaning, with many consumers turning to other products for cleaning, such as surface care, hand dishwashing, and baking soda.
International players to retain dominance, leaving limited room for local brands
Kao Bleach and Clorox remained the leading brands in bleach in 2024, and due to their overwhelming combined dominance (together accounting for 89% value share at the end of the review period) they are expected to retain their strength over the forecast period. Other international brands include Domestos (Unilever).
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Hong Kong, China?
- Which are the leading brands in Bleach in Hong Kong, China?
- How are products distributed in Bleach in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Bleach continues to decline post-pandemic
Odours and child safety concerns are also factors behind the decline of bleach
Despite negative trajectory, many local consumers continue to value bleach
Further fall in demand for bleach over the forecast period
International players to retain dominance, leaving limited room for local brands
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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