PROSPECTS AND OPPORTUNITIES
Market saturation and substitutes threaten bleach
Bleach in Morocco is projected to see modest, but steady decreases in retail volume and value (constant 2024 prices) sales over the forecast period. The expected downward trend in bleach is based on a number of factors.
Private label to gain importance
Standard brands are predicted to continue to perform well in bleach in Morocco due to the positioning of products as quality options at reasonable prices; therefore, they are perceived to offer value for money to users. Meanwhile, economy brands like Mio, Maxi’s and Exxxet are well placed to continue to grow their retail value shares in the short to medium term.
Players to incorporate scents, disinfection and antibacterial properties
The offer of a variety of scents, such as lemon and lavender, is intended to reduce the unpleasant odour of chlorine, which is a typical ingredient of bleach products. In addition, manufacturers are expected to develop new products with a pleasant scent that offer extra disinfection or with antibacterial activity, such as new Domestos Original Disinfectant Bleach Gel.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Morocco?
- Which are the leading brands in Bleach in Morocco?
- How are products distributed in Bleach in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Morocco - Category analysis
KEY DATA FINDINGS
Maturity and usage concerns limit growth potential
High popularity of informal products
Local brands gain ground on Ace
Market saturation and substitutes threaten bleach
Private label to gain importance
Players to incorporate scents, disinfection and antibacterial properties
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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