PROSPECTS AND OPPORTUNITIES
Bleach faces challenges in terms of sustainability and cross-category competition
The future of the bleach category will likely be influenced by competition from other disinfection products and growing concerns about sustainability. Younger consumers, with their greater environmental concern, will continue to opt for alternatives to bleach, turned off by bleach’s pungent odour and use of harsh chemicals.
Packaging innovations offer potential for category expansion
Another avenue for innovation lies in packaging and application methods. Developing more user-friendly formats, such as trigger sprays or pre-measured pods and tablets, could improve convenience and safety.
Promotions and accessibility to remain key drivers of growth
Promotions and wide accessibility will remain essential strategies for sustaining sales for bleach the near term. Extensive offers on single and dual packs, coupled with availability across retail channels from hypermarkets and convenience stores to online platforms, will ensure bleach continues to attract consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Saudi Arabia?
- Which are the leading brands in Bleach in Saudi Arabia?
- How are products distributed in Bleach in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Bleach enjoys enduring appeal in Saudi Arabia
Younger consumers opt for surface care products over bleach, while Clorox maintains leadership in 2024
Price, size and promotion strategies help to sustain sales
Bleach faces challenges in terms of sustainability and cross-category competition
Packaging innovations offer potential for category expansion
Promotions and accessibility to remain key drivers of growth
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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