PROSPECTS AND OPPORTUNITIES
Innovation is expected to focus on non-chlorine bleach
With health and wellness awareness increasing among Tunisia’s younger generation, bleach products will emerge providing new formulas, such as non-chlorine bleach, in the upcoming period. Moreover, ultra-degreasing formulas are also expected to be launched over the forecast period.
Stagnation in consumer demand due to shift towards specialised cleaning products with bleach
Retail volume sales of bleach will stagnate due to rising demand for other home care products, such as surface care and disinfectants. Traditionally, bleach has been used as a multipurpose product, in dishwashing, laundry and surface care.
Low- and middle-income groups to remain core bleach buyers
Bleach is one of the cheapest home care products available in Tunisia, and it is widely available in all grocery retailers. Unpackaged bleach is also still available in rural areas, often produced in small manufacturing units and primarily retailed by small local grocers and souks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Tunisia?
- Which are the leading brands in Bleach in Tunisia?
- How are products distributed in Bleach in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Tunisia - Category analysis
KEY DATA FINDINGS
Slowdown in bleach sales over 2024
Private label enters the bleach category
Rising demand for bleach in modern grocery retailers and discounters
Innovation is expected to focus on non-chlorine bleach
Stagnation in consumer demand due to shift towards specialised cleaning products with bleach
Low- and middle-income groups to remain core bleach buyers
Home Care in Tunisia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!