PROSPECTS AND OPPORTUNITIES
Bleach sales set to decline further in light of negative image
The long-term outlook for bleach sales in the Czech market remains bleak, with continued annual declines expected in both value and volume terms. Bleach is increasingly associated with high health and environmental risks due to its corrosive nature and potential to cause severe burns upon contact with skin or eyes.
Alternative surface care products limit bleach sales
The usage of bleach is inherently limited by its potential to damage certain surfaces, driving consumers towards more versatile and safer cleaning options. Multi-purpose cleaners and specialised surface care products offer greater convenience and safety, posing a considerable challenge to the already declining bleach segment.
Limited product offer and innovation will further undermine growth
The lack of significant product innovation in the bleach segment has exacerbated its declining demand. Over the review period, manufacturers have focused primarily on minor adjustments such as changes in packaging and product size, rather than introducing new formulations or features.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Czech Republic?
- Which are the leading brands in Bleach in Czech Republic?
- How are products distributed in Bleach in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in the Czech Republic - Category analysis
KEY DATA FINDINGS
Demand for bleach continues to decline
Rising sustainability concerns and lack of innovation limit interest in category
Distribution of bleach remains unchanged
Bleach sales set to decline further in light of negative image
Alternative surface care products limit bleach sales
Limited product offer and innovation will further undermine growth
Home Care in the Czech Republic - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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