PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners expected to continue to compete with bleach in the coming years
Bleach is expected to maintain solid retail volume and current value growth rates in Brazil in the forecast period. However, with the end of the sanitary crisis caused by COVID-19, it is expected that bleach will have slightly slower volume and value CAGRs in the forecast period than those seen in the review period.
Prohibition of cleaning alcohol at 70 degrees of concentration could lead to substitution with bleach
Although previously prohibited, one of the product types that rose in popularity during the pandemic, due to the lack of polymer to transform it to the gel version, was cleaning liquid alcohol at 70 degrees of concentration. However, after the pandemic this was once again prohibited by the regulatory agency in Brazil, ANVISA, as it is seen as dangerous, and the cause of many domestic burns.
Bleach incorporated as a tool to combat dengue
The usage of bleach in Brazil goes beyond surface cleaning. For instance, the dengue outbreak that hit the country for the last two years encouraged consumers to pay more attention to their surroundings, especially those places with still water.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Brazil?
- Which are the leading brands in Bleach in Brazil?
- How are products distributed in Bleach in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Brazil - Category analysis
KEY DATA FINDINGS
Bleach sees competition from more versatile products
Price is the main driver in decision-making
Fiercer competitive scenario, with strong players investing in production capacity
Multi-purpose cleaners expected to continue to compete with bleach in the coming years
Prohibition of cleaning alcohol at 70 degrees of concentration could lead to substitution with bleach
Bleach incorporated as a tool to combat dengue
Home Care in Brazil - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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