PROSPECTS AND OPPORTUNITIES
The dangers of improper bleach use and the move towards perceived safer products
There is a growing preference for eco-friendly home care products in Chile. This is encouraging traditional bleach players to expand their product lines to include more sustainable options, responding to demand for solutions that are considered less harmful to health.
Promotions and discounts as key competitive strategies
Despite limited growth prospects for bleach over the forecast period, the category will continue to enjoy fairly high penetration of local households, driven mainly by its accessible price compared to some home care products. In this context, promotional activities will continue to be a decisive factor in maintaining expected sales levels, particularly in modern retail channels.
Private label poses no significant threat to brands in bleach
Private label will remain an important factor driving the competitiveness of home care categories, especially in bleach, where it continued to record double-digit value growth at the end of the review period due to attractive prices and effectiveness. Nevertheless, the overall penetration of private label within bleach is not particularly high.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Chile?
- Which are the leading brands in Bleach in Chile?
- How are products distributed in Bleach in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Chile - Category analysis
KEY DATA FINDINGS
Navigating rising production costs in Chile
The decline of bleach in modern cleaning routines
Clorox Chile's commitment to social responsibility
The dangers of improper bleach use and the move towards perceived safer products
Promotions and discounts as key competitive strategies
Private label poses no significant threat to brands in bleach
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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