PROSPECTS AND OPPORTUNITIES
Maturity to slow category growth, with players likely to innovate
As bleach is a mature category in the United Arab Emirates, growth is expected to remain positive but gradually slow over the forecast period, encouraging players to focus on innovation to sustain value, interest and share. In response, dominant brand Clorox launched its Platinum line, a premium product designed to offer superior cleaning performance and specific benefits, such as longer-lasting freshness and enhanced disinfecting power.
Strategies to maintain share amid slowing bleach demand
The slowing demand for bleach will encourage players to consider different strategies to maintain their share. These efforts are likely to offer consumers greater choice, including special deals, promotions, and competitive prices.
Product innovation set to remain key among players
Product innovation is expected to remain a key focus for bleach manufacturers in the United Arab Emirates. As demand for traditional bleach slows, players will continue to prioritise product development to meet evolving consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in United Arab Emirates?
- Which are the leading brands in Bleach in United Arab Emirates?
- How are products distributed in Bleach in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Slow growth amid consumers’ shifting preferences
Growing popularity of bleach pods and tablets
Rising inflation encourages price-sensitive consumers to choose value packs
Maturity to slow category growth, with players likely to innovate
Strategies to maintain share amid slowing bleach demand
Product innovation set to remain key among players
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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