PROSPECTS AND OPPORTUNITIES
X5 brands benefits from reduced smuggling
X5 is a popular Argentinian bleach brand that is affordable and is also popular as it is available in sachets. However, the brand has been hugely impacted by smuggling.
Bleach faces threat from alternative products such as surface and toilet care
The major competition for bleach is not from other brands but from alternative products, particularly in surface care and toilet care. Many surface care and toilet care products have bleach amongst their ingredients; therefore, they clean surfaces similarly to pure bleach.
Continuing demand for bleach
Most households will continue to use bleach on a regular basis, as consumers appreciate the strong cleaning power of bleach and associate the smell of bleach with cleanliness. Its affordability will also continue to drive volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Bolivia?
- Which are the leading brands in Bleach in Bolivia?
- How are products distributed in Bleach in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Bolivia - Category analysis
KEY DATA FINDINGS
Minimal volume growth in 2024
Narrow profit margins see some brands withdraw
Some differentiation in bleach
X5 brands benefits from reduced smuggling
Bleach faces threat from alternative products such as surface and toilet care
Continuing demand for bleach
Home Care in Bolivia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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