PROSPECTS AND OPPORTUNITIES
Volume decline predicted for bleach in the years ahead
Consumer behaviour and attitudes towards bleach are not anticipated to change significantly in Austria over the forecast period. Consequently, volume sales are expected to continue experiencing a modest year-on-year decline, with some local consumers still using bleach on rare occasions, particularly older demographics.
Colgate-Palmolive expected to retain its dominance
Due to the highly consolidated landscape of the category, new entrants are unlikely to emerge over the forecast period, ensuring Colgate-Palmolive maintains its leading position. Periodic product launches or updates may provide temporary current value growth, although this will remain at a relatively low level overall.
Distribution landscape unlikely to witness change over the forecast period
Given that bleach is a traditional product and a significant portion of its consumers and users belong to older generations, who can be resistant to change, the distribution landscape for bleach is not expected to shift significantly over the forecast period. Supermarkets and health and beauty specialists will continue to lead sales, respectively, closely followed by discounters.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Austria?
- Which are the leading brands in Bleach in Austria?
- How are products distributed in Bleach in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Austria - Category analysis
KEY DATA FINDINGS
Declining sales for bleach, as local consumers shun harmful chemicals
Highly consolidated competitive landscape discourages new entrants
Supermarkets retains the lead, but discounters enjoys healthy share of sales
Volume decline predicted for bleach in the years ahead
Colgate-Palmolive expected to retain its dominance
Distribution landscape unlikely to witness change over the forecast period
Home Care in Austria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!