PROSPECTS AND OPPORTUNITIES
Declining trend set to persist throughout the forecast period
Bleach is expected to see retail volume sales decline consistently over the forecast period. Demand will continue to be depressed by migration to alternatives in surface care and toilet care amidst rising awareness of the health risks and negative environmental impact of this product type.
Loss of ground to surface care and toilet care likely to accelerate
The threat bleach faces from surface care and toilet care is expected to become more pronounced over the forecast period as health and environmental concerns gain further influence over the choices of Macedonians, especially younger demographics. The appeal of the latter categories will also be strengthened by higher levels of new product development.
Competitive environment will remain highly concentrated
The competitive landscape in bleach will continue to be characterised by a high level of consolidation over the forecast period. Alkaloid AD Skopje is likely to further strengthen its already dominant position, as declining demand will deter the entry of new players while also discouraging investment in innovation, advertising and distribution networks by smaller established manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in North Macedonia?
- Which are the leading brands in Bleach in North Macedonia?
- How are products distributed in Bleach in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in North Macedonia - Category analysis
KEY DATA FINDINGS
Use of bleach in Macedonian homes continues to fall
Enduring budget-consciousness helps to slow rate of volume sales decline
Alkaloid AD Skopje maintains its dominant position
Declining trend set to persist throughout the forecast period
Loss of ground to surface care and toilet care likely to accelerate
Competitive environment will remain highly concentrated
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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