PROSPECTS AND OPPORTUNITIES
Furthe decline as consumers switch to alternative products
Bleach is expected to continue its decline over the forecast period. During the pandemic, bleach saw a boost in sales as many consumers turned to it for its strong bacteria-killing properties; however, an increasing range of alternative products such as home disinfectants are now increasingly popular due to bleach’s abrasive ingredients.
Waning presence in retail stores
It is likely that the availability of bleach will shift more towards online sales rather than brick-and-mortar stores. Retailers are more inclined to dedicate shelf space to products with higher demand, rather than continuing to allocate space to a product that is losing popularity.
Ace will maintain its dominance
The competitive environment within bleach is expected to remain stable over the forecast period. Ace is set to remain top-of-mind and the entrance of strong new players is unlikely.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Estonia?
- Which are the leading brands in Bleach in Estonia?
- How are products distributed in Bleach in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Estonia - Category analysis
KEY DATA FINDINGS
Further decline for ‘old fashioned’ bleach
Reduced appeal despite its low cost
Procter & Gamble’s Ace dominates with little competition
Furthe decline as consumers switch to alternative products
Waning presence in retail stores
Ace will maintain its dominance
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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