PROSPECTS AND OPPORTUNITIES
Stable but slower growth expected for bleach as inflation eases
Inflation in South Africa is already showing positive signs, with the annual inflation rate for 2024 already lower than the annual inflation rate for 2023. Similarly, interest rates have also been declining.
Private label set to continue to enjoy popularity due to lower prices
The competition amongst brands in bleach is increasing. Although Domestos is expected to continue to lead in terms of brand share moving into the forecast period, lower priced products have been gaining popularity amongst shoppers, and this is likely to continue.
Potential for spikes in sales if outbreaks of cholera recur
South Africa witnessed a cholera outbreak in 2023, which had two impacts. First, it reinforced the necessity to maintain good hygiene.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in South Africa?
- Which are the leading brands in Bleach in South Africa?
- How are products distributed in Bleach in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in South Africa - Category analysis
KEY DATA FINDINGS
Growth in demand for bleach remains stable in 2024
Domestos retains its lead in bleach, but sees challenges
Value offerings from brands support demand for bleach
Stable but slower growth expected for bleach as inflation eases
Private label set to continue to enjoy popularity due to lower prices
Potential for spikes in sales if outbreaks of cholera recur
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DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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