PROSPECTS AND OPPORTUNITIES
Bleach expected to show little volume movement over the forecast period
As it is not regarded as a top option for household cleaning, bleach is set to maintain retail volume decline in Taiwan in the early forecast period, although it is expected to return to slow and stable growth later in the forecast period, with fairly stable sales over the forecast period overall. Smaller pack sizes might register higher growth, as consumption moderates after the pandemic, and as these have a lower retail price, and are more portable.
Local players are limited by the strong performance of international brands in bleach
In addition to Wonderful from Kao, and Bai Lan from Unilever, Lan Bao from Lion, and Clorox from Victory Appliances are all international brands in bleach, which are well distributed, with diverse formats in all channels. Therefore, there remains limited space for domestic players.
The unpleasant odour of bleach likely to be addressed
Many Taiwanese consumers find the odour of bleach unpleasant, leading some to stop using it for general cleaning. There are numerous products which perform similar functions to bleach which can replace it for cleaning bathrooms, floors and tiles, which smell more pleasant.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Taiwan?
- Which are the leading brands in Bleach in Taiwan?
- How are products distributed in Bleach in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Taiwan - Category analysis
KEY DATA FINDINGS
Bleach sees a continued volume decline, but sales remain higher than pre-pandemic
Private label has a higher share in bleach than in other home care categories
Bleach is limited to certain usages in the home
Bleach expected to show little volume movement over the forecast period
Local players are limited by the strong performance of international brands in bleach
The unpleasant odour of bleach likely to be addressed
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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