PROSPECTS AND OPPORTUNITIES
Consumers continue to look for low-priced alternatives
Price-sensitive consumers are expected to keep driving bleach sales over the forecast period, particularly due to the gradual economic recovery in the Netherlands. For many, bleach offers a cost-effective solution for disinfection and general cleaning needs.
Environmental concerns continue to put pressure on growth
Bleach faces increasing competition from eco-friendly alternatives, particularly among younger, environmentally conscious consumers. These individuals are more likely to avoid bleach due to its potential harm to both health and the environment, preferring products made from natural, biodegradable ingredients.
E-commerce channel to perform well
Online shopping will remain a significant growth channel for bleach sales. Dutch consumers increasingly prefer the convenience of home delivery, especially for heavier items like bleach.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Netherlands?
- Which are the leading brands in Bleach in Netherlands?
- How are products distributed in Bleach in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in the Netherlands - Category analysis
KEY DATA FINDINGS
Consumer demand for sustainable cleaners puts downward pressure on sales
Low unit prices appeal to budget-conscious shoppers
Glorix continues to see value share decline as private label grows
Consumers continue to look for low-priced alternatives
Environmental concerns continue to put pressure on growth
E-commerce channel to perform well
Home Care in the Netherlands - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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