PROSPECTS AND OPPORTUNITIES
Demand anticipated to persist throughout the forecast period
The demand for bleach is expected to remain stable throughout the forecast period, underpinned by its indispensable role in Spanish households. While growth in retail volume is likely to be flat or show only minimal expansion, bleach’s effectiveness in disinfection, mould removal and surface whitening ensures its continued relevance.
Grocery retailers will maintain leadership within distribution channels
Supermarkets dominates the distribution of bleach, accounting for the majority of sales and continuing to gain ground. Hypermarkets also plays a significant role, although the channel’s market share is significantly smaller than that of supermarkets.
Increased focus on safe bleach usage as consumers become more informed
Spain has one of the highest household bleach consumption rates in Europe, and so safe usage is becoming an increasingly important focus. As bleach remains a staple of cleaning routines, manufacturers are expected to intensify efforts to educate consumers on proper application techniques.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Spain?
- Which are the leading brands in Bleach in Spain?
- How are products distributed in Bleach in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Spain - Category analysis
KEY DATA FINDINGS
Demand for bleach continues to rise in 2024
Bleach category is home to biggest share of private label within home care overall
Innovation focused on packaging and format
Demand anticipated to persist throughout the forecast period
Grocery retailers will maintain leadership within distribution channels
Increased focus on safe bleach usage as consumers become more informed
Home Care in Spain - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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