The demand for bleach is expected to remain stable throughout the forecast period, underpinned by its indispensable role in Spanish households. While growth in retail volume is likely to be flat or show only minimal expansion, bleach’s effectiveness in disinfection, mould removal and surface whitening ensures its continued relevance.
Supermarkets dominates the distribution of bleach, accounting for the majority of sales and continuing to gain ground. Hypermarkets also plays a significant role, although the channel’s market share is significantly smaller than that of supermarkets.
Spain has one of the highest household bleach consumption rates in Europe, and so safe usage is becoming an increasingly important focus. As bleach remains a staple of cleaning routines, manufacturers are expected to intensify efforts to educate consumers on proper application techniques.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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