PROSPECTS AND OPPORTUNITIES
Modern grocery retailers will gain ground
While small, independent local grocers currently represents the most significant retail channel for bleach sales in Guatemala, modern grocery retailers are expected to gain ground over the forecast period. Although small local grocers will likely maintain its dominant position due to these outlets’ widespread presence and convenience, their growth is expected to lag behind that of hypermarkets and supermarkets.
Rising competitive threat from surface care and toilet care
Looking ahead, bleach is expected to face continued strong competition from alternative cleaning products - particularly surface care and toilet care items. Many of these products contain bleach as an active ingredient, allowing them to deliver similar cleaning and disinfecting benefits.
Private label will see further strong growth in the early forecast period
Although local companies are expected to continue dominating bleach sales in Guatemala over the forecast period, private label products are anticipated to deliver the strongest performance in the short term. Leading retailers, such as Walmart, have expanded their private label portfolios, offering a wide range of pack sizes and product options at prices significantly lower than those of established brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Guatemala?
- Which are the leading brands in Bleach in Guatemala?
- How are products distributed in Bleach in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Guatemala - Category analysis
KEY DATA FINDINGS
Prices fall, reversing review-period trend
Local companies lead value sales
Bleach faces strong competition with surface care products
Modern grocery retailers will gain ground
Rising competitive threat from surface care and toilet care
Private label will see further strong growth in the early forecast period
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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