PROSPECTS AND OPPORTUNITIES
Low prices should benefit volume growth
Volume sales of bleach are projected to record moderate but positive growth over the forecast period. Prices are not anticipated to increase significantly, with private label continuing to strengthen its position in the category and in fact prices could even decline.
Discounters likely to become the dominant distribution channel for bleach
The discounters channel is expected to cement its position as the largest distributor of bleach in Colombia over the forecast period. Retail e-commerce is not anticipated to gain significant relevance since in Colombia the online purchase of groceries is low.
Sustainability concerns yet to have a big influence on purchasing decisions
Despite their growing concern for the environment and the growing presence of terms like ‘green’ and ‘eco-friendly’, most Colombians are yet to show any significant interest in sustainable attributes when it comes to shopping for home care products. According to Euromonitor’s Voice of the Consumer Lifestyles Survey found that in 2024 only 12% of consumers in Colombia were willing to pay more for an eco-friendly feature.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Colombia?
- Which are the leading brands in Bleach in Colombia?
- How are products distributed in Bleach in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Colombia - Category analysis
KEY DATA FINDINGS
The end of brand loyalty and the rise of private label
Gel bleach yet to make significant inroads
Players turn to new packaging to differentiate from the competition
Low prices should benefit volume growth
Discounters likely to become the dominant distribution channel for bleach
Sustainability concerns yet to have a big influence on purchasing decisions
Home Care in Colombia - Industry Overview
Home care in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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