PROSPECTS AND OPPORTUNITIES
Lack of developments amidst low value growth potential
Bleach is a mature category with little room for any real innovation and thus players are unlikely to make any sizeable investments in the category. As a result, the penetration of private label and economy brands will likely remain high in bleach with consumers typically most concerned about the price when choosing which product to buy.
Sustainability could pose a threat to growth
Despite bleach being a well-established category in Greece with high household penetration, the category may face challenges in the coming years due to the sustainability trend. Generation Z, in particular, is much more environmentally conscious, and bleach is not typically seen as an eco-friendly product.
Limited room for volume growth due to maturity
Bleach will likely continue to have a loyal consumer base in Greece, especially among older generations, and will likely continue to be regarded a household essential. Bleach is the cheapest option when it comes to keeping homes clean and hygienic and thus sales should also benefit from the challenging financial situation facing many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Greece?
- Which are the leading brands in Bleach in Greece?
- How are products distributed in Bleach in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Greece - Category analysis
KEY DATA FINDINGS
Price normalisation leads to declining value sales
Category maturity negatively impacts volume sales
Packaging under the spotlight of new product development
Lidl continues to gain share thanks to affordable prices
Lack of developments amidst low value growth potential
Sustainability could pose a threat to growth
Limited room for volume growth due to maturity
Home Care in Greece - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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