PROSPECTS AND OPPORTUNITIES
Price competition will remain fierce
Bleach is poised for continued growth in retail constant value sales over the forecast period, thanks to the solid reputation it has cultivated for its exceptional versatility, alongside its affordability, which is an important criterion for Cameroonian consumers. The versatility of bleach spans across various applications, including disinfection, stain removal during handwashing laundry, and effective bathroom and toilet cleaning.
Specialised home care disinfectants will not undermine bleach’s popularity
Specialised homecare disinfectants saw popularity during the era of the pandemic, however, in a post-pandemic landscape, consumers have returned to alternatives for cleaning and disinfecting their homes. As overall hygiene awareness continues to grow and the demand for effective surface disinfectants rises, bleach is emerging as a viable and cost-effective alternative.
Scented bleach will grow in popularity
Scented bleach offerings from the likes of Madar Group, Eau de Javel Madar Parfum Citron will grow in popularity during the forecast period. This is a way for these companies to differentiate themselves from their competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Cameroon?
- Which are the leading brands in Bleach in Cameroon?
- How are products distributed in Bleach in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Cameroon - Category analysis
KEY DATA FINDINGS
Colgate-Palmolive Co. launches more affordable pouch format
Five-litre format proliferates
Local consumers show little sign of abandoning bleach
Price competition will remain fierce
Specialised home care disinfectants will not undermine bleach’s popularity
Scented bleach will grow in popularity
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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