PROSPECTS AND OPPORTUNITIES
Future consumption opportunities could include “fur babies”
The increase in the number of pets in households is a phenomenon observed globally, and Mexico is no exception. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024, 78% of households in the country own pets, which is a higher number than in previous years.
Changing the narrative around bleach
Generation Z and Millennials want to establish strong foundations for their wellbeing early on. As their interest in wellbeing and a lifestyle free from toxic agents grows, so does their interest in rational consumption.
Alternative channels to gain relevance in the forecast period
Although retail channels such as supermarkets, hypermarkets, discounters, and small local grocers are the most important in bleach, other channels have been strengthening from a low base, such as pharmacies, which offer cleaning products that satisfy the need for immediacy amongst “frequent purchase – small outlay” buyers. In Mexico, pharmacies such as the Farmacias Guadalajara chain have opted for portfolio diversification, with the aim of covering a greater number of consumer needs, and positioning themselves as a key destination for emergency purchases by Mexicans.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Mexico?
- Which are the leading brands in Bleach in Mexico?
- How are products distributed in Bleach in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Mexico - Category analysis
KEY DATA FINDINGS
Price competition is more aggressive as consumers are concerned about their spending
Bleach continues to be favoured as an all-purpose cleaner by low-income consumers
Cloralex brand maintains leadership with diversification strategy
Future consumption opportunities could include “fur babies”
Changing the narrative around bleach
Alternative channels to gain relevance in the forecast period
Home Care in Mexico - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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