PROSPECTS AND OPPORTUNITIES
Bleach expected to maintain flat sales following two years of decline
Following two years of declining retail volume and current value sales, volume sales of bleach are set to remain fairly stable in the forecast period, with current value sales only projected to see a slightly better performance. However, by 2029, retail volumes are unlikely to return to the high levels seen during the pandemic, in 2022.
Multifunctional products may offer strong competition to bleach
Increasingly, home care products are being developed to be multifunctional or offer general cleaning efficacy. Surface care products such as bathroom cleaners, floor cleaners, kitchen cleaners, and multi-purpose cleaners generally claim 99.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in China?
- Which are the leading brands in Bleach in China?
- How are products distributed in Bleach in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in China - Category analysis
KEY DATA FINDINGS
Declining volume demand for bleach also leads to drop in value sales
Competitive landscape remains stable, with fewer new brands entering, and a lack of product innovation
The share of online purchases of bleach is increasing rapidly
Bleach expected to maintain flat sales following two years of decline
Multifunctional products may offer strong competition to bleach
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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