PROSPECTS AND OPPORTUNITIES
Scented bleach variants set to see increased demand
The bleach category is expected to maintain strong demand during the forecast period. Factors such as population growth and continued economic pressures, which encourage consumers to opt for affordable goods, will support this trend.
Reduced chlorine content in product composition
Bleach products with reduced chlorine content or entirely chlorine-free formulations are expected to gain popularity. Local consumers are becoming increasingly aware of the potential health risks associated with chlorine exposure, prompting a shift towards gentler, less harsh cleaning solutions.
Development of e-commerce will support demand for bleach during forecast period, while private label will rise further
The rapid growth of e-commerce in Kazakhstan is playing a significant role in supporting demand within the bleach category in a trend that will continue throughout the forecast period. Online platforms are making it easier for consumers to access a wide range of products, including specialised or eco-friendly options that may not be readily available in traditional retail outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Kazakhstan?
- Which are the leading brands in Bleach in Kazakhstan?
- How are products distributed in Bleach in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Kazakhstan - Category analysis
KEY DATA FINDINGS
Stable growth seen for bleach in 2024, though innovation remains limited
Rising interest in private label products
Hypoallergenic and concentrated formulas attract greater consumer interest
Scented bleach variants set to see increased demand
Reduced chlorine content in product composition
Development of e-commerce will support demand for bleach during forecast period, while private label will rise further
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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