PROSPECTS AND OPPORTUNITIES
Narrow usage and toxic image to continue to depress the demand for bleach
Bleach, which benefited from the heightened need for disinfectants during the Coronavirus (COVID-19), is expected to continue to lose favour. Thus, retail volume and value (constant 2024 prices) sales are projected to decline strongly through the forecast period.
Space for ecological launches from small players
The competitive landscape is set to remain strongly populated by small players over the forecast period, both existing and emerging branded or unbranded enterprises grouped under "others". These small players are expected to launch eco-friendly products in the footsteps of Ecover.
E-commerce is set to continue to make gains in the distribution of bleach
The leading channel, health and beauty specialists is expected to see a further gradual downturn in retail value share over the forecast period. The offer of bleach is under pressure in health and beauty specialists as the demand rises for more popular products, alongside the low margins on bleach.
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Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Slovakia?
- Which are the leading brands in Bleach in Slovakia?
- How are products distributed in Bleach in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Slovakia - Category analysis
KEY DATA FINDINGS
Bleach suffers from old-fashioned and toxic perception
Savo Perex dominates but competitors gain ground
Easy composition and price comparisons foster a shift to online shopping for bleach
Narrow usage and toxic image to continue to depress the demand for bleach
Space for ecological launches from small players
E-commerce is set to continue to make gains in the distribution of bleach
Home Care in Slovakia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
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