PROSPECTS AND OPPORTUNITIES
Increased competition expected from multi-purpose cleaners
Bleach is expected to face increasing competition from multi-purpose cleaners as well as eco-friendly surface cleaners, which offer similar disinfectant properties without the harsh chemicals associated with bleach. To fend off this competition players are expected to focus on raising consumer awareness of the added benefits of bleach as a disinfectant and not only as a fabric brightener, which should help to sustain and even increase demand for bleach over the forecast period.
Demand for bleach expected to remain limited among lower-income consumers
Bleach is projected to see strong growth in retail volume terms over the forecast period backed by increasing awareness of its benefits, wider distribution, population growth and urbanisation. Nonetheless, despite this positive outlook, the demand for bleach from the lower-income segment is expected to remain limited with these consumers often unable to afford these products.
Increasing health and hygiene awareness set to boost bleach sales
Heightened awareness around health and hygiene, especially in the post-pandemic era, has boosted demand for bleach products in Kenya. With consumers more focused on sanitising and disinfecting their homes, bleach remains a go-to product for its effectiveness in killing germs and bacteria.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Kenya?
- Which are the leading brands in Bleach in Kenya?
- How are products distributed in Bleach in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Kenya - Category analysis
KEY DATA FINDINGS
Omo launches new lavender-scented bleach
Affordable bleach alternatives gain popularity.
Brands leveraging promotional discounts to attract price-sensitive consumers
Increased competition expected from multi-purpose cleaners
Demand for bleach expected to remain limited among lower-income consumers
Increasing health and hygiene awareness set to boost bleach sales
Home Care in Kenya - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!