PROSPECTS AND OPPORTUNITIES
Filipinos’ increased awareness of colour-safe bleaches
Bleach is expected to maintain growth in the Philippines in both retail volume and current value terms throughout the forecast period. Due to budget constraints, more Filipino households are expected to consider bleach over surface care products such as bathroom cleaners, floor cleaners, or kitchen cleaners, due to its cost-effectiveness and versatility.
E-commerce platforms a way to introduce new brands
The rise of e-commerce platforms in the Philippines has opened up new avenues for both established and emerging brands to reach consumers. Brands such as Torox and Vunguard are leveraging online marketplaces to introduce their bleach products, capitalising on the growing trend of online shopping amongst Filipinos.
Antibacterial claims and fragrances as main selling points
With increasing health consciousness amongst Filipino consumers, especially post-pandemic, antibacterial claims are becoming pivotal in marketing bleach products. For instance, Zonrox recently launched a multi-purpose bleach formulation which not only tackles stains, but also offers disinfecting benefits for laundry and home cleaning purposes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Philippines?
- Which are the leading brands in Bleach in Philippines?
- How are products distributed in Bleach in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in the Philippines - Category analysis
KEY DATA FINDINGS
Larger pack sizes gain traction in bleach
Bleach brands focus on digital advertising and collaborations
Zonrox innovates in bleach with gentle and multi-purpose products
Filipinos’ increased awareness of colour-safe bleaches
E-commerce platforms a way to introduce new brands
Antibacterial claims and fragrances as main selling points
Home Care in the Philippines - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!