PROSPECTS AND OPPORTUNITIES
Bleach could benefit from more conservative spending
The latter years of the review period were characterised by rising costs of living, derived from price inflation and higher interest rates. This has served to compress disposable income levels and weaken consumer confidence, which is expected to carry forward into the forecast period.
Innovation is needed to help reverse its fortunes
With sales decline anticipated over the forecast period, bleach would need product development and innovation to help address its negative perceptions as harmful for health and the environment. The lack of investment from manufacturers suggests this is unlikely to happen.
Environmental concerns will drive consumers away from bleach
Bleach is widely viewed as harmful for the environment and personal health, and this strongly conflicts with the broad household preference for avoiding chemical use in the home. Increased awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, will continue to urge households to seek safer alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Bleach industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Bleach in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Bleach in Denmark?
- Which are the leading brands in Bleach in Denmark?
- How are products distributed in Bleach in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Bleach products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Bleach in Denmark - Category analysis
KEY DATA FINDINGS
Health concerns pose underlying threat to bleach category
Environmental concerns have become an issue
Lack of innovation hinders sales prospects
Bleach could benefit from more conservative spending
Innovation is needed to help reverse its fortunes
Environmental concerns will drive consumers away from bleach
Home Care in Denmark - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
Bleach
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Bleach research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!